AK GlobalTech Corporation and its breathalyzers were featured on the December 27th, 2009 broadcast of ABC World News.
ABC World News Segment:
More Than a Game: Testing Your Blood Alcohol
Personal Breathalyzers Becoming Popular With People Worried About Driving Drunk
By STEPHANIE SY
...the devices are increasingly being used in private homes, at workplaces and by individuals who are worried about driving drunk.
Breathalyzers, originally used only by police officers, are now a booming market according to Massachusetts-based WinterGreen Research, which currently values the breathalyzer market at $215.2 million, up from $27.9 million in 2005. "The technology has gotten cheaper," said Susan Eustis, president and CEO of WinterGreen Research. Eustis says that between the $75 to $100 price range, "you begin to see technology that's delivering some accuracy and a level of confidence."
"One of the most important things to consider when you're talking about accuracy is that devices are going to have low precision when they're low quality," said Charles Lee, general manager of AK [GlobalTech], which produces various types of personal breathalyzers. Lee suggested that consumers make sure if they are using the devices to decide whether to drive that they use Department of Transportation-approved devices, but he says that a breathalyzer test should be only one tool for making informed decisions.
Eustis points out that the device may prove useful when trying to prove to someone that they should not drive. "Anyone who has tried to stop someone from drinking knows it's not enough to tell them," Eustis said. "You really have to have some evidence."
"Would I use it on my own kids? Definitely I would, yeah," [product tester Jeremy Turnhill] said. "If they're starting to drive and I'm starting to get a feeling they're drinking and driving."